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& nbsp; & nbsp; & nbsp; & nbsp; [Chinese shoes Network - brand observation] market segments gradually become a new growth point of the major sports competition brand. Just last week, Adidas's first woman in Shanghai Super Brand Mall store on official business. Earlier, Nike has taken the lead at the end of last year in Shanghai opened a woman IAPM stores. The two sports brand giant to open new stores in operation in the industry seems to be the brand side hopes to enhance its market penetration depth of mining and share. Perhaps a "woman war" will be staged. competing offering female shop Early in 2011, Adidas in South Korea opened its first concept store woman. Until 2014, Adidas will be introduced into China only. September 2014, Adidas in Beijing opened its first women's store, then in Chengdu has opened two stores woman. The new store model attempts to seize the female market, also means that the Adidas retail model gradually subdivided. "In the past the sports brands are mostly male consumers, but now there are more and more women to join." Key way sports information company CEO Zhang expressed. Publicly available data, in 2013 the proportion of female consumers outdoor products rose 3.4 percent, reaching 38.9 percent. While female outdoor sports enthusiasts to purchase for outdoor style, color choices have obvious characteristics. In addition, women compared to men of character will be more delicate in the preparation of articles will be more detailed, functional aspects of lightweight equipment, have more requirements. At a deeper level, the physical structure of women is different from men, in difficult conditions of extreme outdoor sports, more dependent on sports equipment, such as warm down Cheap jordans online sleeping bags, moisture and light level, and so on. brands already smell the female sports consumer market presents tremendous opportunities. Reporters learned that many brands began to covet this market segments. 2011 ??, TheNorthFace in Japan take the lead out of the shop specifically for women interested in outdoor sports, shops display and sell products are specially selected for women. Adidas rival Nike has refused to yield to the effort to participate in this battle. After November 2014, Nike opened its store in the world's first woman to experience California Fashion Island shopping center in Newport Beach, the same month in the satellite city of the southern state of Pasadena opened a second woman Experience store. 2014 November China's first woman to experience the Nike store in Shanghai IAPM mall opened, in addition to nearly 100 products, as well as numerous service projects, such as "Nike + gait analysis system", long pants trimming service, caring The sports underwear purchase experience, training courses. two different genes While Nike and Adidas have opened the women's stores, but the difference between the two sides to understand and locate the store is a great woman. Adidas more emphasis on fashion, celebrity endorsements will please the arts, wearing their products, leading the trend. Nike is even more emphasis on the line customer experience, we want to build is not just selling sports products, but also in the form of interactive sports-loving consumer culture. Zhang believes that the two sides behind different positioning, different gene caused the two companies, Nike and more like a sports marketing company, Adidas is a product-driven company. This is also the Adidas and Nike pu cheap jordans for sale lled away from the main reason why more and more in recent years. After all, the market is concerned, only the product is good enough, but it should allow consumers to love and love sports. While the international big-name been testing the waters in this market segment, but many industry insiders believe that women's stores as a supplement to existing stores system, as a form of realization of a wide range of sports brands, is a reasonable presence . However, this market segment for the store layout certainly will not become mainstream. In this regard, Zhang also held the same view. In his view, a comprehensive store of the same woman as before stores everywhere is not realistic, Woman stores in the sports market in the future will not become the absolute mainstream, "The future of women's experience of Nike and Adidas Woman stores in the north of Guangzhou-Shenzhen and other cities layout is not too much, each city a maximum layout twelve. "Zhang judge. But there is no doubt that the new farming areas brands brought no small profit. According to Adidas claimed that since the 2013 Women 'product marketing activities, their business has been a substantial increase in women's products, maintain double-digit sales growth. And in 2015, the company will open more stores in China in the new. Last year, Nike had announced the main female consumer policy for the next two years sales from 5 to 7 billion U.S. dollars increase. 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She is more athletic Asian championship and 2011 hundred meters runner-up, the national grand prix track and field hundred meters champion WeiYongLi, Nagoya, and has just completed the life first marathon - 2013 women's marathon of the Chinese Taiwan writer jin together, and share them with NIKE FREE training site visitors and running process.Body's natural rhythm to improve training effectNIKE FREE since 2004, the "barefoot training" as the creative concept of shoe money available, has been favored by a lot of people love running. Through the Nike sports research lab studies of natural rhythm and the foot movement further observation and testing, barefoot running mode can improve the training effect, because it let the body's natural rhythm -- in foot muscles will get exercise, become more powerful, more flexible, thus helping runners practice higher competitive advantage.FREE run FREE your body FREE your accentYou run "' FREE 'reminds me of why I like running. 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The rich color and design are also easy to match, I think everyone can find the most suitable NIKE FREE."China football goalkeeper Wang Dalei said: "my training needs a lot of moving around, NIKE FREE 5.0 Trainer is very light, knitting vamp is very stick, at the same time, support, greatly improve the flexibility of the feet. The new insole shock effect is very good, and bright color gives a person is very pure and fresh sense."2013 NIKE FREE more flexible and more breathableNIKE running shoes design director Robert Dolan category (Robert Dolan) brand new NIKE FREE in the summer of 2013 in the introduction: "NIKE FREE series emphasizes flexibility, more can simulate Natural rhythm (Natural Motion). This year, in addition to with good elasticity and toughness of Phylite as base material, through the rule of the cutting has guaranteed the soles, flexibility, according to different barefoot feel, also provide NIKE FREE3.0, 4.0, 5.0 shoes. 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